PUYU小树茶

包装设计

见茶如景,东方韵味与现代美学。 PUYU朴郁臻萃小树茶包装设计,通过茶粉胶囊不同的“小茶树”造型,形成一个整体的“茶山”景致概念,让消费者产生产品与茶叶原产地的联想。品牌方希望将传统的茶,以更年轻的方式呈现。从拟物、直观、好玩的角度出发,我们让包装造型做到既简捷、又有新意。
 
Such Tea Such View, Oriental cCharm and Modern Aesthetics. The packaging design of freeze-dried tea powder, through the different "vegetation" shapes of tea powder capsules, forms an overall natural landscape concept, allowing consumers to associate the product with the origin of tea. The oriental aesthetics pay attention to artistic conception, and the packaging design presents the charm of oriental artistic conception while conforming to the aesthetic preferences of young people. 

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